Think about the content on your website. No doubt you have graphics designed to draw the eye and tools meant to help visitors fill a need. Surely you have room for advertisers. But what if your carefully designed site has poor copy? Visitors would arrive at your site and leave as quickly as they came, never to return. For 99% of websites, it’s about attracting and keeping eyes on your website. That’s why you cannot afford to do without engaging, compelling articles and blog entries that keep eyes on the page, and keeps them coming back for more.
SEO and Writing for the Web
Search Engine Optimization (SEO) used to mean cramming copy full of keywords. But when website owners realized this method only led to high bounce rates, they started to look closer at the copy. They found that better copy resulted in more traffic. Well-written content, with helpful information, presented in a friendly and straightforward voice, keeps eyes on the page, something advertisers love.
These days, articles and blog posts must be written for the content and then sprinkled lightly with the appropriate keywords only after the piece is able to stand by itself as an informative and helpful piece. SEO today means including keywords at a rate of no more than 1% or 2%. So for every 100 words in your content, you need your keyword mentioned once or twice. This is how you ensure you are attracting search engine traffic, with better chances of repeat visits.
That’s my philosophy when writing for the Web. Read some of the samples below the contact form to get a feel for my voice and style. If you like what you read, request a quote today!
Blog Entries
top 5 web conferencing mistakes
Five Reasons PODS Are So Popular
Audio and Web conferencing boosts sales in tough times
Why PODS Are Better than Self Storage
How to Choose Webconferencing for Your Nonprofit
Convincing the Board to Use Your Conferencing Provider
Articles
Financial Topics
Complete Guide to Fixing Credit Report Errors
Pay as You Drive Technology Offers Inurance Discounts
Save Thousands with a Childcare Coop
America Saves Week Goes Unnoticed
Business
Inventory Accounting – Common Inventory Valuation Methods
What is Warehouse Management – Facility Management – Labor Management
What is Logistics Management – Warehousing – Logistics Integration
Careers
What is Adult Education – Adult Education for a New Career …
How To Quit Your Job – Two Weeks Notice, Resignation Letter Advice
Education
What is a Department of Education – History of the Department of …
What Careers are Available in Business
How To Become a Boxer – Becoming a Professional Boxer
What is Special Education – Individualized Education Programs …
Health
How To Take Vitamins – Taking Vitamins Advice – Benefits of Vitamin D
What you need to know about allergies to eggs
Is the Chicken Pox Vaccine Necessary?
Home, Family and Parenting
How to Transfer 35mm Negatives to Digital
Internet Marketing
Leverage Your Profile for Free Advertising Space
How to Make Sure they Read what you Write
News Items
The Pickens Plan: In it for the Green
Motivational Topics
How to Make and Manage a Bucket List
Other
How To Make Beer – Choosing a Home Brew Kit
How To Decorate Your Home – Home Decorating Ideas
How Can I Beat a Speeding Ticket – Avoid Speeding Fines
How to Fix Mistakes on Your Credit Report
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